Small changes that help the environment

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The new clip and button of our iconic BIC 4 Colors pen have been redesigned to improve the sustainability of the product. Thanks to these changes, we were able to reduce the weight of the upper part of the product by 13.1%. This seemingly small change has a significant impact on the environment: it allows us to save 44 tons of plastic and dyes per year. Reducing the use of plastic materials is essential to fight pollution and preserve our planet's natural resources.

This is just one example of how BIC® is constantly committed to innovating and improving its products to make them more eco-friendly. We firmly believe that every small change can help make a big difference to the environment. We will continue to look for ways to improve the sustainability of our products, because our goal is a greener future for all.

Posted in: IN EVIDENZA, Scrittura, Penne in plastica

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